I wanted to reference the idea of the road without being literal so the background in the opening sequence is pavement. The simple grey allows it to fit with any look of the videos.
The font is a san serif which mimics the idea of road signs without being exactly the same. It is readable when it is very small as well (so that I can have a logo screen burn when the actual movies play).
I'm still playing around with the idea of scribbling directions on a napkin. The border of the site and perhaps the thumbnails will reflect this idea.
Below are some explorations (scribbles really) that lead me in this direction.
I also played around with different navigation systems but I keep coming back to the thumbnails so I am going to stick with it.
I wanted to have a hand drawn feel to the logo but it ended up looking too childlike so I combined the main font with a handwritten sub-header.
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