It is most important to have an identity that people can see right away. Do a few variations of the logo and the animation that will appear as soon as people go into the site.
Priority 2: Film Content
If the content is not good the site is not good.
Priority 3: Promo Materials
The promo material is specifically for people that I am planning to approach who might be interested in sponsoring the site such as National Geographic Traveler. The material must catch their eye but not take any time whatsoever to read because these people will not take the time.
Post Cards, View Master
1 comment:
Hi Lara,
I think it is good to have put these points by priority. I agree that if the content is not good, then the site is not good.
But not to sound like Nelson Ho or Alex M, the focus of the class does rely more on the design aspects around the content. If the design is not good or user-welcoming, then even less people would appreciate the work you put in the films.
Perhaps it would be possible work on both the films and branding (or overall feeling, umbrella theme) at the same time as an overlap instead of waiting for one or the other. Establish the common themes and what makes your films a solid collection to tie them together, and work with that? What constitutes a "Hit The Road" production?
PS. I don't think I will be needing your diorama figures (I'm afraid of breaking them with my fat fingers) but I would still love to see them on Thursday for some inspiration. :)
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